It’s more crucial than ever for your restaurant website to be optimized so that customers can easily locate your restaurant online and find what they’re looking for as you refine your digital ordering, takeaway, and delivery options. The cornerstone of any restaurant marketing plan is your website.
Restaurant operators now have a special chance to customize their customers’ experiences, both in-person and online, in order to foster loyalty and convert casual visitors into loyal patrons. Your website serves as the foundation for your customers’ initial engagement with your company because 89% of diners conduct online restaurant research before coming in person.
Should I make a website for my restaurant?
Yes, it’s a great idea to make a website for your restaurant! Having a website can help you in several ways:
- Online Presence: A website provides an online presence for your restaurant, making it easier for potential customers to find you and learn about your menu, hours, location, and other important details.
- Increase Visibility: By optimizing your website for search engines, you can increase your visibility online and attract more customers to your restaurant.
- Online Ordering: With a website, you can offer online ordering, making it convenient for customers to order food from your restaurant.
- Build Customer Relationships: A website can help you build relationships with your customers by providing a platform to showcase your restaurant’s unique personality and by offering promotions, specials, and loyalty programs.
- Cost-Effective: Creating and maintaining a website is a cost-effective way to market your restaurant and reach a wider audience.
How can I make a website for my restaurant?
How to Create a Sizzling Restaurant Website: The Complete Guide
- Gather up inspiration and ideas.
- Plan out your content.
- Choose a mouth-watering template.
- Get your website on brand.
- Make sure you’re mobile friendly.
- Mind your SEO.
- Ask for feedback.
- Shout it from the rooftops.
How should a restaurant website look like?
- The Basic Stuff: Address, Phone Number, & Hours
Start with the basics.
Your address, phone number, and hours should be front and center on your homepage. You want to make it as easy as possible for your guests to locate you, so don’t make people click around to find it. In the same vein, if your restaurant has multiple locations, list them all.
Your information should also be up to date on Google My Business. Google is often the first place a potential customer will come across your website, so make sure your listing is up-to-date and accurately lists your hours, locations, and ordering information.
- Link Directly to Social Media
Your marketing initiatives must focus on developing a consistent brand experience across all platforms, including social media, email, in-person interactions, and your website. Also, you want to make it as simple as possible for visitors to contact you, and you may achieve this by linking your social media accounts to your website.
No matter the channel, keep your social media presence genuine to your brand, cuisine, and culture. Have a visual presence on Instagram with stunning pictures or behind-the-scenes images; utilize Facebook to share updates and to plan and advertise events.
You should also embed your social media links directly on your website, making it easy for guests to access your pages and share with friends.
- Optimize Online Ordering
Showcase your menu and point site visitors to important information they may need, all while integrating your website with technology like online ordering and reservation software. Many Toast restaurants have found success with a big “Order Online” button right on their homepage that directs guests to their owned online ordering page.
- Encourage Email Sign-Ups
Email marketing is a great way to build customer relationships, to keep guests coming back again and again. Loyalty sign-ups is one great way to gather customer emails, but not the only way.
Include sign-up prompts into every customer touchpoint: as guests make a reservation; a line on the check or a comment card presented after the meal; via your restaurant’s social channels; and especially, on your restaurant’s website.
With Toast, you’ll automatically grow your email list when new guests place orders for takeout or delivery, or when they’re dining in-store and opt to sign up for your loyalty program. This type of technology streamlines your guest engagement.
- Include Enticing Photos
Imagery is the most effective way to send a message about your business to potential guests. Photos convey what to expect and look forward to when guests come to the restaurant or order online. If you can evoke an “Oooh – that looks good” response from website visitors, you’ve already won them over.
- Tell Your Story
This is a great way for people to learn more about the restaurant concept and what your business represents.
Your website is a great place to showcase your restaurant’s personality and history. Are you sourcing produce from local farms? Is the restaurant named after your mom? Tell your visitors about it in an “About Us” or “Our Story” section of the website.
How much does it cost to design a website for a restaurant in Nigeria?
The cost of designing a website for a restaurant in Nigeria can vary depending on several factors, such as the complexity of the design, the number of pages, the features and functionalities needed, and the experience and expertise of the web designer or design agency.
For a basic restaurant website with a few pages and simple functionality, you could expect to pay anywhere from ₦100,000 to ₦500,000. However, if you require a more complex website with features such as online ordering, reservation systems, and custom design elements, the cost could range from ₦500,000 to ₦2,000,000 or more.
It’s important to note that the cost of website design also varies based on location and the experience level of the designer. Some web designers may charge an hourly rate, while others may offer a flat fee for the entire project. It’s recommended to get quotes from multiple designers or agencies to compare prices and ensure you are getting a fair rate.
If you are ready to create a website for your Restaurant, v3design.com.ng is the right team for the job. Contact us today on 08097149209 or contact us via WhatsApp on the WhatsApp floating button on the site.